NAVIGATE LOCAL NUANCES TO RESONATE WITH KIDS GLOBALLY!
Get access to The Insights Family CEO Tom Williams' presentation slides from the New York Toy Fair! Download them here.
According to our Industry Impact survey, 66% of professionals acknowledge the importance of localisation, yet 74% find it difficult to connect with local markets effectively.
This presentation will explore why localisation is essential, demonstrating how a deep understanding of regional nuances and emerging trends can help create culturally relevant toys and marketing campaigns that genuinely resonate with children across different markets.
