THE INSIGHTS FAMILY HAVE PRODUCED A FREE INDUSTRY PLAYBOOK TO GIVE YOU AN INSIGHT INTO THE BRAND MANAGEMENT ECOSYSTEM. THIS PLAYBOOK AIMS TO SUPPORT AND ADDRESS YOUR FEEDBACK OUT OF OUR RECENTLY PRODUCED INDUSTRY VOICE SURVEY 2023 WHICH REVEALED YOUR KEY CONCERNS.
OUR INDUSTRY VOICE SURVEY 2023 REVEALED:
- It is estimated that the annual marketing spend in 2023 will grow by +3.8% from the 2022 US$713.6 billion benchmark (Dentsu Ad Spend Report January 2023).
- 4 in 10 industry professionals do not believe that their marketing strategy effectively engages their target audience.
- 60% of marketing agencies do not believe their clients have effectively defined or understand their target audience.
- A staggering 1/2 of industry professionals do not believe that they effectively measure the impact and effectiveness of their marketing spend, and 60% do not believe that their marketing strategy is cost-effective.
DOWNLOAD OUR FREE BRAND MANAGEMENT 2023 PLAYBOOK WHICH IDENTIFIES THE KEY TRENDS ORGANISATIONS NEED TO BE AWARE OF IN ORDER TO BUILD A COMPELLING BRAND IN THE KIDS, TEENS, PARENTS & FAMILY SPACE. THIS PLAYBOOK IS A SNAPSHOT OF THE WAY WE DO RESEARCH, DATA & INSIGHTS. HAVE A READ AND GET IN TOUCH TO DISCUSS HOW YOU CAN UNLOCK THIS INTELLIGENCE EVEN FURTHER.