The Insights Family’s new report, Industry Impact 2024, examines the challenges, trends, and opportunities shaping the landscape for organisations in the kids' and family markets.
Analysing feedback from over 100 industry experts and real-time data from more than 3 million families across 22 markets, this free-to-download report provides essential context on why it is more important than ever for organisations to understand what kids, families, and young people think, feel, and do, to keep pace with a generation evolving faster than ever before.
Key findings from the Industry Impact 2024 Report include:
BUDGET RESTRICTIONS
Nearly 7 in 10 industry professionals identify budget constraints as their primary obstacle, compounded by concerns about limited access to market intelligence.
KIDS EMPOWERMENT ON THE RISE
A notable 20% year-on-year increase (now at 41%) in teens planning their futures signals a significant shift in market dynamics and presents strategic opportunities for organisations.
GOING GLOBAL, STAYING LOCAL
72% of industry professionals recognise the mounting challenge of engaging kids, highlighting the need for localised strategies.
THE NEED FOR FLEXIBLE BUSINESS MODELS
26% of industry experts acknowledge organisational rigidity as a barrier to adapting to market conditions.
LOOKING AHEAD
84% of professionals express uncertainty about how their organisation will operate in the future and the effectiveness of their marketing efforts.
WATCH THE FREE ON-DEMAND WEBINAR
Illuminating Dynamics within the Kids' and Family Markets
Nick Richardson, Founder of The Insights Family, was joined by industry experts Ian Wickham of Licensing Link, Danielle Davies of Meon Media, and Tristan Brooks, Managing Partner of Havas Media, to unpack the key findings from the Industry Impact 2024 report.
This free webinar offers a perspective on the industry’s current pulse and provide actionable takeaways for any professional operating in the kids’ and family markets.
Illuminating Dynamics within the Kids' and Family Markets
Nick Richardson, Founder of The Insights Family, was joined by industry experts Ian Wickham of Licensing Link, Danielle Davies of Meon Media, and Tristan Brooks, Managing Partner of Havas Media, to unpack the key findings from the Industry Impact 2024 report.
This free webinar offers a perspective on the industry’s current pulse and provide actionable takeaways for any professional operating in the kids’ and family markets.
