NEW REPORT:
THE EVOLUTION OF BRAND LOYALTY:
How Fandom, Media Consumption, and Gaming Preferences Evolve From Ages Three to Thirty.
Touchscreen Natives, kids born after 2010, now aged 15 and under, have grown up in a world dominated by mobile devices and on-demand entertainment, making them distinctly different from older generations. Their parents, predominantly Millennials (born 1981-1995), witnessed the rise of digital technology, from the introduction of personal computers to iconic games and shows like Tamagotchi and He-Man. Between them, Zoomers, Generation Z, grew up fully immersed in the digital age, surrounded by smartphones, social media, and instant access to information.
To capture and retain attention as kids grow up, brands must recognise their audiences’ early influences and deepen their understanding of this emerging consumer group – whether it’s understanding how early brand loyalty transitions into adult preferences, or exploring new opportunities as kids’ media habits, purchasing power, and family dynamics evolve.
This report marks The Insights Family’s launch of NextGen Insights, expanding our research to track the behaviours, preferences, and consumption patterns of young adults aged 19-30. Focusing on the US market, it offers cross-generational insights for retailers, media companies, and FMCG businesses looking to gain a deeper understanding of their customers’ early influences that will give their brand a significant edge.
We are committed to helping brands better understand and connect with their audiences as they grow and evolve. To learn more about access to NextGen Insights, contact our team.
